Press Release

Rick Caruso for Mayor Launches First TV Ad 

For Immediate Release

Contact: press@carusocan.com

“LA Story” contrasts the LA that allowed Rick’s immigrant family to reach their dream of opportunity with the chronic issues of homelessness, crime and corruption that today have pushed that dream out of reach for too many Angelenos 

Los Angeles, CA – On the heels of announcing his Mayoral run, Rick Caruso for Mayor released its first television and digital ad, “LA Story”. The ad contrasts the Los Angeles that allowed Rick’s immigrant family to fulfill their dream of opportunity with the chronic issues that have pushed that dream out of reach for too many Angelenos.    

The ad also celebrates LA’s immigrant stories and the universal notion that “LA has always stood for the idea that anything is possible”, while declaring that today “Angelenos look at City Hall today and believe that nothing is possible.” 

The ad goes on to say, “I’m running for Mayor because I love our city – but our city is in a state of emergency.” The ad concludes by inviting Angelenos to read Rick’s plans to fix homelessness, curb crime and stop corruption at city hall.  

The ad also includes Rick’s pledge to “work for a dollar a yearand his commitment that he “won’t take a dime from corporations or lobbyists.”

The ad was produced by Bearstar Strategies and the full text of the ad can be viewed below. 


Rick Caruso for Mayor –  “LA Story”

“It’s a classic LA story.”

“My grandparents came to this country without money in their pockets.  They didn’t know a word of English.  But they had a dream.  And that dream came true for my entire family because of this great city.”

“LA has always stood for the idea that anything is possible.”

“But too many Angelenos look at City Hall today and believe that nothing is possible.”

“We have rampant homelessness, our people living in fear for their safety, and politicians at City Hall are just in it for themselves.”

“I’m running for Mayor because I love our city – but our city is in a state of emergency.”

“I’ll work for a dollar a year.  I won’t take a dime from corporations or lobbyists.”

“My only special interests are you – Angelenos.”

“Together we can make this the city where anything is possible.”

“We can fix homelessness.”

“… curb crime.”

“We can stop corruption at City Hall.”

“We can clean up LA.”

“Read my action plan at CarusoCan.com.”

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